Blackberry Jam is a mid-tone purple from Johnstone's, hex #765F77. Its light reflectance value is 13.4, so it absorbs light and suits rooms that already get plenty of it.
- HEX
- #765F77
- RGB
- 118, 95, 119
- HSL
- 298°, 11%, 42%
- CMYK
- 1, 20, 0, 53
- LRV
- 13.4
See it on the walls
A whole room in this colour, lit by daylight.
Try it by lamplight, from another angle, or with a different white on the trim, then share the link. It's a rendered room on a screen, so treat it as a guide and try a sample pot before you commit.
Or point your phone at your own wall and watch it change to this colour, on your device, with nothing uploaded.
Closest matches
The nearest paint from each other brand, closest first, or pick a brand for its closest few.
The closest matches to Blackberry Jam are Pinot Grigio Grape CSP-460 by Benjamin Moore (good match), 70RB 16220 by Dulux Trade (good match) and Majestic Plum 1214 by Colourtrend (close alternative).
ΔE is the colour difference: under 1.5 is hard to tell apart, under 3.5 reads as the same colour, and past 6 is a different colour.
Benjamin Moore equivalents to Johnstone's Blackberry Jam
Benjamin Moore has 1 equivalent to Johnstone's's Blackberry Jam, closest first, then 4 near misses. Compare Johnstone's and Benjamin Moore range to range.
Dulux Trade equivalents to Johnstone's Blackberry Jam
Dulux Trade has 1 equivalent to Johnstone's's Blackberry Jam, closest first, then 4 near misses. Compare Johnstone's and Dulux Trade range to range.
Closest Colourtrend paints to Johnstone's Blackberry Jam
Colourtrend has no true equivalent to Johnstone's's Blackberry Jam. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Johnstone's and Colourtrend range to range.
Closest Dulux paints to Johnstone's Blackberry Jam
Dulux has no true equivalent to Johnstone's's Blackberry Jam. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Johnstone's and Dulux range to range.
Closest Fleetwood paints to Johnstone's Blackberry Jam
Fleetwood has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Fleetwood range to range.
Closest Crown paints to Johnstone's Blackberry Jam
Crown has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Crown range to range.
Closest Ronseal paints to Johnstone's Blackberry Jam
Ronseal has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Ronseal range to range.
Closest Curator paints to Johnstone's Blackberry Jam
Curator has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Curator range to range.
Closest Farrow & Ball paints to Johnstone's Blackberry Jam
Farrow & Ball has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Farrow & Ball range to range.
Closest Farrelly & Co paints to Johnstone's Blackberry Jam
Farrelly & Co has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Farrelly & Co range to range.
Closest Alchemist paints to Johnstone's Blackberry Jam
Alchemist has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Alchemist range to range.
Closest Dulux Heritage paints to Johnstone's Blackberry Jam
Dulux Heritage has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Dulux Heritage range to range.
Closest Lick paints to Johnstone's Blackberry Jam
Lick has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Lick range to range.
Closest Little Greene paints to Johnstone's Blackberry Jam
Little Greene has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Little Greene range to range.
Closest Acres Hall paints to Johnstone's Blackberry Jam
Acres Hall has nothing close to Johnstone's's Blackberry Jam. These are its nearest 3 paints, and none of them is a match. Compare Johnstone's and Acres Hall range to range.
Compare whole ranges
Johnstone's against another brand, a cross-section at a time.
Works well with
Real paints for each job in the room: the trim, the walls around it, deeper and paler versions, and an accent.
Whites for trim
Whites whose undertone agrees with this colour, for woodwork and ceilings.
Neutrals alongside
Quieter colours of the same temperature, for the other walls or the room next door.
Tints and shades
Lighter and darker versions of this same colour.
Where it sits in the Purples
Swatcher lays each family out as one long colour card, from the heart of the family outwards. These are the chips either side of Blackberry Jam on it, so some of them look quite different.
Blackberry Jam is the 201st of 407 purples Swatcher knows about.