London Clay is a mid-tone brown from Farrow & Ball, hex #726561. Its light reflectance value is 13.7, so it absorbs light and suits rooms that already get plenty of it.
- HEX
- #726561
- RGB
- 114, 101, 97
- HSL
- 14°, 8%, 41%
- CMYK
- 0, 11, 15, 55
- LRV
- 13.7
See it on the walls
A whole room in this colour, lit by daylight.
Try it by lamplight, from another angle, or with a different white on the trim, then share the link. It's a rendered room on a screen, so treat it as a guide and try a sample pot before you commit.
Or point your phone at your own wall and watch it change to this colour, on your device, with nothing uploaded.
Closest matches
The nearest paint from each other brand, closest first, or pick a brand for its closest few.
The closest matches to London Clay are Granite Boulder by Johnstone's (excellent match), Mustang by Fleetwood (good match) and Grey Locks 0570 by Colourtrend (good match).
ΔE is the colour difference: under 1.5 is hard to tell apart, under 3.5 reads as the same colour, and past 6 is a different colour.
Johnstone's equivalents to Farrow & Ball London Clay
Johnstone's has 4 equivalents to Farrow & Ball's London Clay, closest first, then 1 near miss. Compare Farrow & Ball and Johnstone's range to range.
Fleetwood equivalents to Farrow & Ball London Clay
Fleetwood has 1 equivalent to Farrow & Ball's London Clay, closest first, then 4 near misses. Compare Farrow & Ball and Fleetwood range to range.
Colourtrend equivalents to Farrow & Ball London Clay
Colourtrend has 1 equivalent to Farrow & Ball's London Clay, closest first, then 4 near misses. Compare Farrow & Ball and Colourtrend range to range.
Dulux equivalents to Farrow & Ball London Clay
Dulux has 2 equivalents to Farrow & Ball's London Clay, closest first, then 3 near misses. Compare Farrow & Ball and Dulux range to range.
Dulux Trade equivalents to Farrow & Ball London Clay
Dulux Trade has 1 equivalent to Farrow & Ball's London Clay, closest first, then 4 near misses. Compare Farrow & Ball and Dulux Trade range to range.
Dulux Heritage equivalents to Farrow & Ball London Clay
Dulux Heritage has 1 equivalent to Farrow & Ball's London Clay, closest first, then 2 near misses. Compare Farrow & Ball and Dulux Heritage range to range.
Curator equivalents to Farrow & Ball London Clay
Curator has 1 equivalent to Farrow & Ball's London Clay, closest first, then 2 near misses. Compare Farrow & Ball and Curator range to range.
Closest Alchemist paints to Farrow & Ball London Clay
Alchemist has no true equivalent to Farrow & Ball's London Clay. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Farrow & Ball and Alchemist range to range.
Closest Benjamin Moore paints to Farrow & Ball London Clay
Benjamin Moore has no true equivalent to Farrow & Ball's London Clay. These are its closest 5, nearest first, and the nearest is a close alternative. Compare Farrow & Ball and Benjamin Moore range to range.
Closest Little Greene paints to Farrow & Ball London Clay
Little Greene has no true equivalent to Farrow & Ball's London Clay. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Farrow & Ball and Little Greene range to range.
Closest Acres Hall paints to Farrow & Ball London Clay
Acres Hall has no true equivalent to Farrow & Ball's London Clay. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Farrow & Ball and Acres Hall range to range.
Closest Crown paints to Farrow & Ball London Clay
Crown has nothing close to Farrow & Ball's London Clay. These are its nearest 3 paints, and none of them is a match. Compare Farrow & Ball and Crown range to range.
Closest Farrelly & Co paints to Farrow & Ball London Clay
Farrelly & Co has nothing close to Farrow & Ball's London Clay. These are its nearest 3 paints, and none of them is a match. Compare Farrow & Ball and Farrelly & Co range to range.
Closest Lick paints to Farrow & Ball London Clay
Lick has nothing close to Farrow & Ball's London Clay. These are its nearest 3 paints, and none of them is a match. Compare Farrow & Ball and Lick range to range.
Closest Ronseal paints to Farrow & Ball London Clay
Ronseal has nothing close to Farrow & Ball's London Clay. These are its nearest 3 paints, and none of them is a match. Compare Farrow & Ball and Ronseal range to range.
Compare whole ranges
Farrow & Ball against another brand, a cross-section at a time.
Works well with
Real paints for each job in the room: the trim, the walls around it, deeper and paler versions, and an accent.
Whites for trim
Whites whose undertone agrees with this colour, for woodwork and ceilings.
Neutrals alongside
Quieter colours of the same temperature, for the other walls or the room next door.
Tints and shades
Lighter and darker versions of this same colour.
Where it sits in the Browns
Swatcher lays each family out as one long colour card, from the heart of the family outwards. These are the chips either side of London Clay on it, so some of them look quite different.
London Clay is the 485th of 693 browns Swatcher knows about.