01RR 16397 is a mid-tone red from Dulux Trade, hex #9D4F84. Its light reflectance value is 14.4, so it absorbs light and suits rooms that already get plenty of it.
- HEX
- #9D4F84
- RGB
- 157, 79, 132
- HSL
- 319°, 33%, 46%
- CMYK
- 0, 50, 16, 38
- LRV
- 14.4
See it on the walls
A whole room in this colour, lit by daylight.
Try it by lamplight, from another angle, or with a different white on the trim, then share the link. It's a rendered room on a screen, so treat it as a guide and try a sample pot before you commit.
Or point your phone at your own wall and watch it change to this colour, on your device, with nothing uploaded.
Closest matches
The nearest paint from each other brand, closest first, or pick a brand for its closest few.
The closest matches to 01RR 16397 are Twilight Magenta 2074-30 by Benjamin Moore (excellent match), 06RR 20418 by Dulux (close alternative) and Tutti Frutti by Johnstone's (close alternative).
ΔE is the colour difference: under 1.5 is hard to tell apart, under 3.5 reads as the same colour, and past 6 is a different colour.
Benjamin Moore equivalents to Dulux Trade 01RR 16397
Benjamin Moore has 2 equivalents to Dulux Trade's 01RR 16397, closest first, then 1 near miss. Compare Dulux Trade and Benjamin Moore range to range.
Closest Dulux paints to Dulux Trade 01RR 16397
Dulux has no true equivalent to Dulux Trade's 01RR 16397. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Dulux Trade and Dulux range to range.
Closest Johnstone's paints to Dulux Trade 01RR 16397
Johnstone's has no true equivalent to Dulux Trade's 01RR 16397. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Dulux Trade and Johnstone's range to range.
Closest Colourtrend paints to Dulux Trade 01RR 16397
Colourtrend has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Colourtrend range to range.
Closest Ronseal paints to Dulux Trade 01RR 16397
Ronseal has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Ronseal range to range.
Closest Alchemist paints to Dulux Trade 01RR 16397
Alchemist has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Alchemist range to range.
Closest Little Greene paints to Dulux Trade 01RR 16397
Little Greene has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Little Greene range to range.
Closest Farrow & Ball paints to Dulux Trade 01RR 16397
Farrow & Ball has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Farrow & Ball range to range.
Closest Dulux Heritage paints to Dulux Trade 01RR 16397
Dulux Heritage has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Dulux Heritage range to range.
Closest Crown paints to Dulux Trade 01RR 16397
Crown has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Crown range to range.
Closest Fleetwood paints to Dulux Trade 01RR 16397
Fleetwood has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Fleetwood range to range.
Closest Curator paints to Dulux Trade 01RR 16397
Curator has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Curator range to range.
Closest Acres Hall paints to Dulux Trade 01RR 16397
Acres Hall has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Acres Hall range to range.
Closest Farrelly & Co paints to Dulux Trade 01RR 16397
Farrelly & Co has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Farrelly & Co range to range.
Closest Lick paints to Dulux Trade 01RR 16397
Lick has nothing close to Dulux Trade's 01RR 16397. These are its nearest 3 paints, and none of them is a match. Compare Dulux Trade and Lick range to range.
Compare whole ranges
Dulux Trade against another brand, a cross-section at a time.
Works well with
Real paints for each job in the room: the trim, the walls around it, deeper and paler versions, and an accent.
Whites for trim
Whites whose undertone agrees with this colour, for woodwork and ceilings.
Neutrals alongside
Quieter colours of the same temperature, for the other walls or the room next door.
Tints and shades
Lighter and darker versions of this same colour.
Where it sits in the Reds
Swatcher lays each family out as one long colour card, from the heart of the family outwards. These are the chips either side of 01RR 16397 on it, so some of them look quite different.
01RR 16397 is the 692nd of 745 reds Swatcher knows about.