Chocolate is a mid-tone brown from Crown, hex #8E7F74. Its light reflectance value is 22.2, so it absorbs light and suits rooms that already get plenty of it.
- HEX
- #8E7F74
- RGB
- 142, 127, 116
- HSL
- 25°, 10%, 51%
- CMYK
- 0, 11, 18, 44
- LRV
- 22.2
See it on the walls
A whole room in this colour, lit by daylight.
Try it by lamplight, from another angle, or with a different white on the trim, then share the link. It's a rendered room on a screen, so treat it as a guide and try a sample pot before you commit.
Or point your phone at your own wall and watch it change to this colour, on your device, with nothing uploaded.
Closest matches
The nearest paint from each other brand, closest first, or pick a brand for its closest few.
The closest matches to Chocolate are Pheasant Tail by Colourtrend (good match), Ranch Mink by Johnstone's (good match) and Smoked Oyster 2109-40 by Benjamin Moore (good match).
ΔE is the colour difference: under 1.5 is hard to tell apart, under 3.5 reads as the same colour, and past 6 is a different colour.
Colourtrend equivalents to Crown Chocolate
Colourtrend has 4 equivalents to Crown's Chocolate, closest first, then 1 near miss. Compare Crown and Colourtrend range to range.
Johnstone's equivalents to Crown Chocolate
Johnstone's has 5 equivalents to Crown's Chocolate, closest first. Compare Crown and Johnstone's range to range.
Benjamin Moore equivalents to Crown Chocolate
Benjamin Moore has 5 equivalents to Crown's Chocolate, closest first. Compare Crown and Benjamin Moore range to range.
Dulux equivalents to Crown Chocolate
Dulux has 3 equivalents to Crown's Chocolate, closest first, then 2 near misses. Compare Crown and Dulux range to range.
Dulux Trade equivalents to Crown Chocolate
Dulux Trade has 2 equivalents to Crown's Chocolate, closest first, then 3 near misses. Compare Crown and Dulux Trade range to range.
Curator equivalents to Crown Chocolate
Curator has 1 equivalent to Crown's Chocolate, closest first, then 2 near misses. Compare Crown and Curator range to range.
Closest Fleetwood paints to Crown Chocolate
Fleetwood has no true equivalent to Crown's Chocolate. These are its closest 5, nearest first, and the nearest is a close alternative. Compare Crown and Fleetwood range to range.
Closest Dulux Heritage paints to Crown Chocolate
Dulux Heritage has no true equivalent to Crown's Chocolate. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Crown and Dulux Heritage range to range.
Closest Farrelly & Co paints to Crown Chocolate
Farrelly & Co has no true equivalent to Crown's Chocolate. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Crown and Farrelly & Co range to range.
Closest Little Greene paints to Crown Chocolate
Little Greene has no true equivalent to Crown's Chocolate. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Crown and Little Greene range to range.
Closest Acres Hall paints to Crown Chocolate
Acres Hall has no true equivalent to Crown's Chocolate. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Crown and Acres Hall range to range.
Closest Farrow & Ball paints to Crown Chocolate
Farrow & Ball has no true equivalent to Crown's Chocolate. These are its closest 4, nearest first, and the nearest is a close alternative. Compare Crown and Farrow & Ball range to range.
Closest Ronseal paints to Crown Chocolate
Ronseal has no true equivalent to Crown's Chocolate. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Crown and Ronseal range to range.
Closest Alchemist paints to Crown Chocolate
Alchemist has no true equivalent to Crown's Chocolate. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Crown and Alchemist range to range.
Closest Lick paints to Crown Chocolate
Lick has nothing close to Crown's Chocolate. These are its nearest 3 paints, and none of them is a match. Compare Crown and Lick range to range.
Compare whole ranges
Crown against another brand, a cross-section at a time.
Works well with
Real paints for each job in the room: the trim, the walls around it, deeper and paler versions, and an accent.
Whites for trim
Whites whose undertone agrees with this colour, for woodwork and ceilings.
Neutrals alongside
Quieter colours of the same temperature, for the other walls or the room next door.
Tints and shades
Lighter and darker versions of this same colour.
Where it sits in the Browns
Swatcher lays each family out as one long colour card, from the heart of the family outwards. These are the chips either side of Chocolate on it, so some of them look quite different.
Chocolate is the 134th of 693 browns Swatcher knows about.