Benjamin Moore

New London Burgundy HC-61

New London Burgundy HC-61 is a deep red from Benjamin Moore, hex #754B4E. Its light reflectance value is 9.4, so it absorbs light and suits rooms that already get plenty of it.

HEX
#754B4E
RGB
117, 75, 78
HSL
356°, 22%, 38%
CMYK
0, 36, 33, 54
LRV
9.4

See it on the walls

A whole room in this colour, lit by daylight.

Try it by lamplight, from another angle, or with a different white on the trim, then share the link. It's a rendered room on a screen, so treat it as a guide and try a sample pot before you commit.

Or point your phone at your own wall and watch it change to this colour, on your device, with nothing uploaded.

Closest matches

The nearest paint from each other brand, closest first, or pick a brand for its closest few.

The closest matches to New London Burgundy HC-61 are Red 06 by Lick (good match), Velvet Cushion by Johnstone's (good match) and Earthenware by Alchemist (good match).

ΔE is the colour difference: under 1.5 is hard to tell apart, under 3.5 reads as the same colour, and past 6 is a different colour.

Red 06

Lick

Good Match · ΔE 1.5

Velvet Cushion

Johnstone's

Good Match · ΔE 1.7

Earthenware

Alchemist

Good Match · ΔE 2.7

Exotica 0108

Colourtrend

Good Match · ΔE 2.9

70RR 10140

Dulux Trade

Good Match · ΔE 3.4

Arras

Little Greene

Close Alternative · ΔE 3.6

Cedar Rose

Fleetwood

Close Alternative · ΔE 4.3

Auburn Red

Ronseal

Close Alternative · ΔE 5.1

Lick equivalents to Benjamin Moore New London Burgundy HC-61

Lick has 1 equivalent to Benjamin Moore's New London Burgundy HC-61, closest first, then 2 near misses. Compare Benjamin Moore and Lick range to range.

Red 06

Good Match · ΔE 1.5

Red 02

Not a Match · ΔE 13.2

Purple 03

Not a Match · ΔE 13.3

Johnstone's equivalents to Benjamin Moore New London Burgundy HC-61

Johnstone's has 4 equivalents to Benjamin Moore's New London Burgundy HC-61, closest first, then 1 near miss. Compare Benjamin Moore and Johnstone's range to range.

Velvet Cushion

Good Match · ΔE 1.7

Pomegranate Punch

Good Match · ΔE 2.1

Mesa Red

Good Match · ΔE 2.8

Barn Door

Good Match · ΔE 3.4

Cherokee Red

Close Alternative · ΔE 4.3

Alchemist equivalents to Benjamin Moore New London Burgundy HC-61

Alchemist has 1 equivalent to Benjamin Moore's New London Burgundy HC-61, closest first, then 2 near misses. Compare Benjamin Moore and Alchemist range to range.

Earthenware

Good Match · ΔE 2.7

Damson

Not a Match · ΔE 8.3

Raspberry Ripple

Not a Match · ΔE 9.5

Colourtrend equivalents to Benjamin Moore New London Burgundy HC-61

Colourtrend has 3 equivalents to Benjamin Moore's New London Burgundy HC-61, closest first, then 2 near misses. Compare Benjamin Moore and Colourtrend range to range.

Exotica 0108

Good Match · ΔE 2.9

Sophistication 0115

Good Match · ΔE 3.0

Kung Fu 0109

Good Match · ΔE 3.2

Wild Raspberry

Close Alternative · ΔE 3.5

Berry Crush 0081

Close Alternative · ΔE 4.0

Dulux Trade equivalents to Benjamin Moore New London Burgundy HC-61

Dulux Trade has 1 equivalent to Benjamin Moore's New London Burgundy HC-61, closest first, then 4 near misses. Compare Benjamin Moore and Dulux Trade range to range.

70RR 10140

Good Match · ΔE 3.4

90RR 11257

Close Alternative · ΔE 4.7

70RR 10250

Close Alternative · ΔE 4.8

70RR 13233

Close Alternative · ΔE 5.1

50RR 10229

Close Alternative · ΔE 5.4

Closest Little Greene paints to Benjamin Moore New London Burgundy HC-61

Little Greene has no true equivalent to Benjamin Moore's New London Burgundy HC-61. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Benjamin Moore and Little Greene range to range.

Arras

Close Alternative · ΔE 3.6

Adventurer

Not a Match · ΔE 6.7

Ashes of Roses

Not a Match · ΔE 8.8

Closest Fleetwood paints to Benjamin Moore New London Burgundy HC-61

Fleetwood has no true equivalent to Benjamin Moore's New London Burgundy HC-61. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Benjamin Moore and Fleetwood range to range.

Cedar Rose

Close Alternative · ΔE 4.3

Kingston Lafferty Taupe

Close Alternative · ΔE 5.0

Virtuoso

Not a Match · ΔE 7.5

Closest Ronseal paints to Benjamin Moore New London Burgundy HC-61

Ronseal has no true equivalent to Benjamin Moore's New London Burgundy HC-61. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Benjamin Moore and Ronseal range to range.

Auburn Red

Close Alternative · ΔE 5.1

Sienna Brown

Not a Match · ΔE 7.6

Rich Brown

Not a Match · ΔE 9.0

Closest Farrow & Ball paints to Benjamin Moore New London Burgundy HC-61

Farrow & Ball has no true equivalent to Benjamin Moore's New London Burgundy HC-61. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Benjamin Moore and Farrow & Ball range to range.

Deep Reddish Brown

Close Alternative · ΔE 5.4

Preference Red

Close Alternative · ΔE 5.6

Eating Room Red

Close Alternative · ΔE 6.0

Closest Farrelly & Co paints to Benjamin Moore New London Burgundy HC-61

Farrelly & Co has no true equivalent to Benjamin Moore's New London Burgundy HC-61. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Benjamin Moore and Farrelly & Co range to range.

Pont Neuf

Close Alternative · ΔE 5.4

Fremantle

Not a Match · ΔE 11.7

Moyne

Not a Match · ΔE 13.1

Closest Curator paints to Benjamin Moore New London Burgundy HC-61

Curator has no true equivalent to Benjamin Moore's New London Burgundy HC-61. These are its closest 3, nearest first, and the nearest is a close alternative. Compare Benjamin Moore and Curator range to range.

Pulled Rhubarb

Close Alternative · ΔE 6.0

Chestnut Grain

Not a Match · ΔE 10.7

Berry Ink

Not a Match · ΔE 11.1

Closest Dulux paints to Benjamin Moore New London Burgundy HC-61

Dulux has nothing close to Benjamin Moore's New London Burgundy HC-61. These are its nearest 3 paints, and none of them is a match. Compare Benjamin Moore and Dulux range to range.

Velvet Cake

Not a Match · ΔE 6.8

Sunbaked Cherry

Not a Match · ΔE 7.1

Summer Surprise 2

Not a Match · ΔE 7.4

Closest Acres Hall paints to Benjamin Moore New London Burgundy HC-61

Acres Hall has nothing close to Benjamin Moore's New London Burgundy HC-61. These are its nearest 3 paints, and none of them is a match. Compare Benjamin Moore and Acres Hall range to range.

Barolo

Not a Match · ΔE 7.0

Chocolatier

Not a Match · ΔE 10.3

Garnet Stone

Not a Match · ΔE 11.9

Closest Dulux Heritage paints to Benjamin Moore New London Burgundy HC-61

Dulux Heritage has nothing close to Benjamin Moore's New London Burgundy HC-61. These are its nearest 3 paints, and none of them is a match. Compare Benjamin Moore and Dulux Heritage range to range.

Red Ochre

Not a Match · ΔE 9.3

Pugin Red

Not a Match · ΔE 9.9

Florentine Red

Not a Match · ΔE 11.6

Closest Crown paints to Benjamin Moore New London Burgundy HC-61

Crown has nothing close to Benjamin Moore's New London Burgundy HC-61. These are its nearest 3 paints, and none of them is a match. Compare Benjamin Moore and Crown range to range.

Grape Escape

Not a Match · ΔE 10.2

Crimson Fox

Not a Match · ΔE 13.5

Leatherbound

Not a Match · ΔE 13.7

Works well with

Real paints for each job in the room: the trim, the walls around it, deeper and paler versions, and an accent.

Whites for trim

Whites whose undertone agrees with this colour, for woodwork and ceilings.

Pink Cadillac 2002-70

Benjamin Moore

50RR 83034

Dulux Trade

72RR 78058

Dulux Trade

Rose Trellis 6

Dulux

Neutrals alongside

Quieter colours of the same temperature, for the other walls or the room next door.

Radiant Rouge

Johnstone's

Magic Potion 1250

Benjamin Moore

90RR 31100

Dulux Trade

Tawny Mushroom

Johnstone's

Tints and shades

Lighter and darker versions of this same colour.

74RR 05092

Dulux Trade

Deep Mauve 1265

Benjamin Moore

Mauve Mist 1264

Benjamin Moore

Star Of Morning 0089

Colourtrend

Accents

Colours from across the wheel, for contrast.

80GG 12182

Dulux Trade

Aqua Fiesta

Johnstone's

11GG 26195

Dulux Trade

Hidden Sapphire CSP-690

Benjamin Moore

Where it sits in the Reds

Swatcher lays each family out as one long colour card, from the heart of the family outwards. These are the chips either side of New London Burgundy HC-61 on it, so some of them look quite different.

New London Burgundy HC-61 is the 580th of 745 reds Swatcher knows about.